Slideshow
Savantes 'Alphabet of Aroma' presented in Jordan
Tala Saket, Savante from Jordan, has presented the Savantes 'Alphabet of Aroma' at a seminar for chefs at the Royal Academy of Culinary Arts in Amman, Jordan.
In the post pandemic era we are encouraging Savantes to conduct regional Savante-associated sessions or events and congratulate Tala on being the first to do so. The interaction in the photographs shows the success of the exercise which is designed to highlight the attractive and evocative aromas of extra virgin olive oil.
The session came under the InCelebration of olive oil campaign happening in Jordan over the next few months.
Savantes Australia 2021
December 2021 (Provisional)
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Days |
Taste the World’s Leading Extra Virgin Olive Oils |
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Day 3 |
Profitable Gourmet Table Olive Production |
Registration of Interest
Those registering an interest will be informed of final arrangements at least 4 weeks before the event.
(Expression of Interest for Savantes Australia)
The Savantes programmes will be structured to abide by Covid-19 health requirements in regional Victoria. Vaccination certificates may be required for participation.
Venue: A regional venue will be selected in Victoria within 2 hours travel of Melbourne.
Excellent Extra Virgin Olive Oil, Valuable Knowledge and Good Company makes Extra Virgin Olive Oil Savantes Much More than Tasting
- Provides opportunities to improve personal tasting knowledge and confidence
Savantes into the Future
Welcome 2021 - Good-bye 2020
What a year that was, testing resilience throughout the world with restrictions imposed on every facet of our lives.
We hope you, your families and businesses have been relatively unaffected and are in good health.
We have been affected by the impact of lockdown in Australia with borders closed to international travel. The projected Savantes events have been stopped indefinitely, as we observe have many activities of our Savantes, Associates and participants. As the pandemic ebbs we wish you all success in returning your enterprises to pre-pandemic levels and the olive oil industry returning to some semblance of order.
No doubt the time of reflection imposed on you over the past 9 months has resulted in some changes in the way you will conduct business in the post-Covid era. At Savantes we have resolved to resume our overseas activities as soon Australia allows international travel which we expect will be around September 2021 when vaccination is widespread. We will concentrate our effort on Team Tasting Championships and are in discussions to hold an Iberian Championship in Portugal in late 2021 or early 2022, followed by the Second World Championship soon afterwards.
Our Sales Narrative Must be Built from the Consumer’s Perspective – Value for Money
Clearing out some dusty books I came across a 2011 publication sponsored by the European Union and Spain entitled ‘The surprisingly, marvellous, savoury, curious, healthy, historic, artistic and fantastic world of Olive Oil’. It is a beautiful informative book. The first significant pictorial of food comes on the 27th page. The preceding pages are full of production data, varietals, mythology, olive oil classifications and pictures of the olive groves of Spain stretching to the horizon.
The question is; does it sell olive oil to the consumer or is it a little self-indulgent, trying to satisfy those who paid for it first, the publisher, the producer organisations, the politicians and secondly persuade, incidentally, consumers? Is it trying to portray each of the facets described in the title? I am sure it has made money for the graphic artists, the designers, the authors and the administrators – I question the return to producers? My observation is that in the last 10 years since the publication of this book our narrative has not changed.
We hear endlessly of the Mediterranean diet pyramid in the context of olive oil sales. Analysis of Google Trends in the USA shows that a slight upward trend in searches on the Diet does not seem to lead to increased searches for olive oil.