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Ignacio Segura is passionate about nutrition and biodiversity and while his real vocation was for food processing he specialized in olive oil by chance. Back in 1999, he noticed that there was a department called "Tasting Panel" in a government building in the region he is from and it piqued his curiosity. He thought it would be a panel for wine tasting and was surprised to learn they were tasting olive oil!

He soon received specific training and became a member of the panel as a master taster which then led him to managing olive oil firms. He went on to help in the extraction and development of ‘empeltre’ resulting in the first "empeltre" variety extra virgin olive oil to be awarded internationally.

He has worked with Tuscan masters and began to cooperate with a technology firm where he gained a deep understanding of many concepts that he had missed in the past. Since 2009 Ignacio has been working as a consultant for olive oil companies who aspire to produce and sell outstanding quality by advising about equipment in the mill, extracting, blending, and marketing.