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Laure Choquin grew up in the Larzac region in the south of France. Passionate about nature, in 2003 she become a certified mountain guide (French Diplômée d’Etat). Installed in Hérault, she has developed a guided hiking business, teaching her clients about the heritage, geology, biodiversity and botany – especially the discovery of the vine and olive trees - of the region.

In 2014, Laure Choquin and her husband bought an olive orchard, consisting mainly of the Lucques variety of olives. They follow organic practices in their orchard and the quest for quality has led her to study oleology and tasting techniques and she has obtained a Diploma of Oleology from the University of Montpellier.

Laure Choquin is now a French expert in olive oil tasting and is a frequent member of jury panels for Sud de France competitions.